Build your own wall style: when to design it yourself vs pick a trade style
SimplerFeedback ships with styles made for specific trades, and for most people one of them is the right answer. But sometimes the wall has to match a brand that already exists — your exact colours, your look. That is what Build your own, the Premium custom theme, is for: you set the wall instead of choosing from a shelf.
What you can control
Build your own opens up the pieces a ready-made style fixes for you. You choose the background, the accent colour and the text colour freely, so the wall can sit inside your brand rather than next to it.
On top of the colours, you pick from eight type pairings, set the corners, choose how the cards look, and you can drop in a background photo with a veil over it so text stays readable on top. It is enough control to make the wall feel designed, without turning it into a design project.
When a trade style is the better call
If you do not already have a strong brand, start with a trade style. They are built so the wall reads as "a developer", "a gym", "a club" at a glance, and that instant signal does real work. Picking one takes a second and you are done.
A ready-made style is also the safer default when you are not sure what you want. You can always switch to Build your own later — the reviews do not change, only the skin around them.
When to build your own
Reach for Build your own when the wall has to live next to things you already made — a site, a logo, a palette a client expects to see. Matching your exact accent colour and typeface is the difference between a wall that looks bolted on and one that looks like part of your brand.
It also fits when none of the trade styles quite say what you do, or when you simply want the wall to look unmistakably yours. The point is control: you are not fighting a preset, you are setting it.
How to get it
Build your own is part of Premium, which also unlocks every other style, your logo on the forms, up to three pinned reviews, your own wall address, and removes the "Made with SimplerFeedback" mention. It is $7.99 per month or $79.90 per year, cancellable at any time.
A fair way to approach it: build your wall on a free style first, collect real reviews, and move to Build your own once you know the wall is worth matching to your brand. The free plan already carries unlimited forms and reviews, so nothing stops you from starting today.