An Endorsal alternative with a free plan: SimplerFeedback
Endorsal is a solid testimonial tool. It collects text and video testimonials, imports reviews from sites like Google, Facebook, Yelp and Tripadvisor, and displays them on your site. Its plans are aimed at local businesses on the Starter plan and at SaaS and e-commerce teams on Professional. If you run a small practice, teach a class or work alone, you may not need all of that, and there is one thing Endorsal does not offer at all: a free plan. This page explains what SimplerFeedback does differently, what it does not do, and who should stay on Endorsal.
Why people look for an Endorsal alternative
The reasons are usually practical rather than a problem with the product:
- There is no free plan. Endorsal offers a 14-day trial, then you pay. If you only want a page of testimonials to share, a monthly subscription from day one is hard to justify.
- The first paid plan still shows Endorsal branding. Removing it is listed from the Professional plan, at $59 a month billed annually.
- Features built for a marketing team. Imports, video and widgets are useful when someone manages them full time. An independent may never open those menus.
- Clients who do not speak English. If the people you ask for a review speak French, Spanish, German, Dutch or Italian, you want the form and the page to speak their language.
What changes with SimplerFeedback
The free plan has no limit on forms or reviews, and no time limit. You publish your reviews on a public wall with one of four styles. The only condition is a small "Made with SimplerFeedback" mention on the wall.
Each person who leaves a review signs in with Google or confirms by email, so the name on the review belongs to someone real. Every review waits for your approval before it appears, and you can mark the people who actually bought from you as confirmed customers. A prospect reading your wall can see who is verified and who is a client.
Premium costs $7.99 a month or $79.90 a year, and you can cancel anytime. It unlocks every wall style designed around a trade, plus Build your own, where you choose your colours, type and background. It also adds your logo on the forms, up to 3 pinned reviews at the top, your own wall address, and removes the mention.
On every plan, a share studio turns a review into an image ready for a story or a post. You can embed the whole wall or a strip of reviews on your site with an iframe, and print a QR code that opens your form. The form and the wall work in English, French, Spanish, German, Dutch and Italian.
What you give up
SimplerFeedback does less, on purpose. Check that you can work without these before switching:
- Video testimonials. Reviews are text only.
- Imports. You cannot pull in reviews from Google, Facebook, Yelp, Tripadvisor, Endorsal or anywhere else.
- Integrations and AI. No connectors to other tools and no AI features.
- Analytics. No dashboard of views or conversions.
- Teams. One account, no team seats.
- Automated campaigns. No scheduled review-request emails. You share your form link or QR code yourself.
If one of these is central to how you collect or use testimonials, Endorsal is probably the better fit.
Price comparison
Prices from each public pricing page, checked on 29 October 2026. Endorsal notes that its prices are approximate and billed in USD.
| Free plan | First paid plan | Branding removal | |
|---|---|---|---|
| Endorsal | None, 14-day trial only | Starter, $29/month billed annually ($351/year) or $39 billed monthly | Professional ($59/month annual, $79 monthly) |
| SimplerFeedback | Unlimited forms and reviews, 4 wall styles, "Made with SimplerFeedback" mention | Premium, $7.99/month or $79.90/year: all styles, Build your own, logo, pinned reviews, own address | Premium ($7.99/month) |
How to switch
There is no import, so switching means asking your clients again. Start with the people who already left you a testimonial, then the clients you have worked with since. Their new reviews come from signed-in people, and they describe your work as it is now.
A short message does the job: "I am moving my reviews to a new page where clients sign in. Would you mind leaving yours again? It takes two minutes." Keep your Endorsal widget live until the new wall has enough reviews, then point your links to it and cancel.
Who should stay on Endorsal
Stay on Endorsal if video testimonials matter to your pitch, if importing reviews from Google, Facebook, Yelp or Tripadvisor saves you real work, if you rely on automated review requests, or if several people manage testimonials together. Endorsal is built for that, and SimplerFeedback is not trying to be.
If you want verified text testimonials on a page that fits your trade, starting for free and costing a few dollars a month when you want more, SimplerFeedback is made for you.